How Walmart Can Improve Sales Essay

1. What strategies would you recommend to current CEO Mike Duke? 2. How can Wal-Mart benefit from Internet retailing? â€Å"The internet has interesting aspects and will definitely serve a growing market throughout the 21st Century.† (David, P. 69) Wal-Mart.com allows customers easy and convenient access to Wal-Mart’s millions of products without leaving their homes; 24 hours a day, 7 days a week and 365 days a year; in turn will boost sales because Wal-Mart.com is able to display all products available, unlike store, which have limited space. As long as Wal-Mart.com continues to offer low prices and low shipping prices with the same quality of service, with easy checkout, it can be most profitable allowing Wal-Mart to benefit from internet retailing. 3. How aggressively should Wal-Mart expand internationally and where? I don’t believe Wal-Mart should move progressively when expanding internationally. It is the right time to expand internationally, anywhere east of the North America continent. Wal-Mart expanding internationally keeps them from being vulnerable to fluctuations of the U.S. dollar, allowing them to generate earnings from the countries east of the U.S. Wal-Mart should expand aggressively, which will allow customers all over the world â€Å"to associate their name with low cost, greatest selection of quality merchandise and highest standards of customer service.† (David, P. 68) 4. Should Wal-Mart expand the convenient store concept in China and other markets? I believe it is a good idea to expand the convenient store concept in China and other markets. According to Convenience Store News; â€Å"small formats are leading store growth in the Asia-Pacific region with traditional convenience stores seeing significant growth. China added more than 4,000 new c-stores in the past 12 months.† (Kress, 2012) 5. Should Wal-Mart get a foothold in Europe before competitors seize the initiative?